A little corner to share thoughts on online reputation management
Ranking well for a general term like "coffee" is everyone's dream, but almost impossible to do; you will probably find that the more specific the keywords, the easier it is to rank well. "Coffee beans" is a more specific keyword, but "Blue Mountain coffee beans" is better, and "roasted Blue Mountain coffee beans" is excellent. When competition is too high, you may need to use an even longer keyword phrase, like "roasted Blue Mountain coffee beans mail order. " Once you have a list of keywords, retool each page to target one keyword apiece. The best practice is to put the keyword in the page's file name, title, and deion meta tag.