My little blog on veterinary marketing
Veterinarian websites should also include a deion of services offered as a way of familiarizing clients with what they can expect from a well pet visit. Clients will also appreciate knowing which services are routinely offered by the practice and which will be referred to local veterinary specialists. A veterinary website that offers the most information about a practice (including practice policies) will eliminate misunderstandings that could potentially and permanently affect the doctor client relationship. Want to attract attention to some of the newer, less familiar services your practice offers, like acupuncture or chiropractic? Why not include a page describing those services? You may be surprised at the interest that generates! How about a page that introduces potential clients to a hospital's veterinarians and staff? Clients appreciate "meeting" everyone beforehand. Be sure to include personal information about each staff member, such as pets, work experience and educational background.