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How easy is that? OCR and parsing technology gives a business card reader its ability to scan and organize the captured data into a format acceptable to your contacts management program. Once there, the information can be shared with your other team members for enhanced marketing and networking efforts. Your manager will be pleased to know that there's no need to purchase multiple business card readers; one unit can be shared by everyone in the department. Business card readers are quite budget friendly. Small businesses, such as doctor's offices, like business card readers for their ability to capture personal identification information from their patients.