Rochester Reviewing the topic
The Flour City eventually became known as the Flower City as the westward moving flour producing industry was replaced by numerous nurseries that had grown up around the city. The post Civil War years brought renewed industrial growth to the region. Giants such as the Eastman Kodak Company and Bausch and Lomb were founded during this time. The Gannett newspaper conglomerate and Western Union also had their start in Rochester NY. The prominence of imaging and optical science among local universities and companies in response to a regional decline in manufacturing has given Rochester its modern nickname as The Worlds Image Centre.