Small business website A review of the facts
Search engine marketing has emerged as the primary money maker tool in the year 2007. The effectiveness of search engine marketing is obvious from the growth and financial results of the online companies which are relying on this internet marketing tool. Consultancy services are also offered to help the businesses learn about these advertising opportunities. If search engine marketing is providing benefits to online companies, then at the same time there are some controversies regarding the paid search advertising. However, to avoid unethical practices which can emerge because of search engine marketing, rules and policies are introduced.